- We’re designing for a browsers and operating systems that have a well-established visual language and pretty solid interaction design patterns. Also, the increasingly popular Flat Design aesthetic is making everything look the same.
- You don’t need to reinvent the wheel when designing a door handle; two or three types of handles may be enough to cover all the possible use cases.
- Apps are not necessarily your user’s final destination anymore; they’re just an engine that translates raw data into actionable information.
- Some users might still occasionally open that beautifully-designed weather app to check the forecast, but the most useful thing the app can do is to send users a notification 15 minutes before it rains?—?reminding them to bring their umbrella as they leave. Yes, a notification.
- New interactions don’t always require new screens
- The interface of the future might not always be made of pixels.
- just the right amount of information available at the exactly right time users need it
- People want to do one thing at a time, and they want to be guided through the flow as opposed to being prompted with multiple decision points at every step.
- People are getting used to the convenience and simplicity of linear experiences.
- Sitemaps are becoming taller and narrower?—?and documentation is revolving around a user journey that goes way beyond just pixels and screens.
- Our biggest challenge ahead is to make sure that everyone on the team, from product managers to customer support, understands their role in improving the user’s experience and how crucial that is for the business.
- UX professionals need to step in and play a more central role in coordinating all the collective effort, while collaborating with their peers.
- User experience is not a differentiator anymore; it’s a necessity.
- We don’t need more things and objects to carry around. We need to make what we already use, smarter.
- Rather than make our lives easier, smartwatches try to combine too many actions into too small a space?—?sacrificing usability for novelty.
- How can me make objects more meaningful for people, focused on their real needs?
- Before we start building a new consumer-facing internet of trinkets and tchotchkes, how about bringing the internet to the things people already care about?
- The biggest challenge of designing successful digital products today relies on having a deep understanding of the user’s context, wants and needs.
- Adding new features to a product is becoming increasingly easier from a technological perspective, but doing so without proper research could mean making false assumptions about what people really care about.
- It’s useless to try to find the best design pattern for your product, if the feature you’re building does not solve a legitimate, research-proven user need.