A Designer’s Research Manual: Succeed in Design by Knowing Your Clients and What They Really Need
by Jennifer Visocky O’Grady, Kenneth Visocky O’Grady Doing research can make all the difference between a great design and a good design. Most experienced designers would quantify this “legwork” with the term research. By engaging in competitive intelligence, customer profiling, color and trend forecasting, etc., designers are able to bring something to the table that […]