design for good
The brain has 23 billion neurons. That’s a lot of capacity for mental processing. So what’s going on in there? Understanding how people think is crucial if you’re going to design for them. Just as there are visual illusions, there are also thinking illusions. This chapter describes some of the interesting things the brain […]
SHORT-TERM MEMORY IS LIMITED Don’t ask people to remember information from one place to another, such as reading letters or numbers on one page and then entering them on another page; if you do, they’ll probably forget the information and get frustrated. If you ask people to remember things in working memory, don’t ask […]
With adult literacy rates now over 80 percent worldwide, reading is a primary form of communication for most people. But how do we read? And what should designers know about reading? IT’S A MYTH THAT CAPITAL LETTERS ARE INHERENTLY HARD TO READ People perceive all capitals as shouting, and they’re unused to reading them, so […]
Vision trumps all the senses. Half of the brain’s resources are dedicated to seeing and interpreting what we see. What our eyes physically perceive is only one part of the story. The images coming in to our brains are changed and interpreted. It’s really our brains that are “seeing.” WHAT YOU SEE ISN’T WHAT YOUR […]
by Jennifer Visocky O’Grady, Kenneth Visocky O’Grady Doing research can make all the difference between a great design and a good design. Most experienced designers would quantify this “legwork” with the term research. By engaging in competitive intelligence, customer profiling, color and trend forecasting, etc., designers are able to bring something to the table that […]
Written by IDEO.org The book is from IDEO.org and it’s about Human-Centered Design and it’s a field guide. I think that’s enough for a designer to put his read list top of everything. The topics are very to the point, precise, easy to follow and just do it type. Every User Experience Designer who works […]
by John Medina Jon Medina have great hand of writing, humor, eye to the very small things and the way knowledge work. He how about our most important parts of the body, brain. And he know how we think, what makes us click, why do we remember certain thing life long, our reactions to the […]