design for good
With adult literacy rates now over 80 percent worldwide, reading is a primary form of communication for most people. But how do we read? And what should designers know about reading? IT’S A MYTH THAT CAPITAL LETTERS ARE INHERENTLY HARD TO READ People perceive all capitals as shouting, and they’re unused to reading them, so […]
Vision trumps all the senses. Half of the brain’s resources are dedicated to seeing and interpreting what we see. What our eyes physically perceive is only one part of the story. The images coming in to our brains are changed and interpreted. It’s really our brains that are “seeing.” WHAT YOU SEE ISN’T WHAT YOUR […]
by John Medina Jon Medina have great hand of writing, humor, eye to the very small things and the way knowledge work. He how about our most important parts of the body, brain. And he know how we think, what makes us click, why do we remember certain thing life long, our reactions to the […]