With adult literacy rates now over 80 percent worldwide, reading is a primary form of communication for most people. But how do we read? And what should designers know about reading? IT’S A MYTH THAT CAPITAL LETTERS ARE INHERENTLY HARD TO READ People perceive all capitals as shouting, and they’re unused to reading them, so […]


Vision trumps all the senses. Half of the brain’s resources are dedicated to seeing and interpreting what we see. What our eyes physically perceive is only one part of the story. The images coming in to our brains are changed and interpreted. It’s really our brains that are “seeing.” WHAT YOU SEE ISN’T WHAT YOUR […]

A Designer’s Research Manual: Succeed in Design by Knowing Your Clients and What They Really Need

by Jennifer Visocky O’Grady, Kenneth Visocky O’Grady Doing research can make all the difference between a great design and a good design. Most experienced designers would quantify this “legwork” with the term research. By engaging in competitive intelligence, customer profiling, color and trend forecasting, etc., designers are able to bring something to the table that […]

The Field Guide to Human-Centered Design

Written by IDEO.org The book is from IDEO.org and it’s about Human-Centered Design and it’s a field guide. I think that’s enough for a designer to put his read list top of everything. The topics are very to the point, precise, easy to follow and just do it type. Every User Experience Designer who works […]