The brain has 23 billion neurons. Thatís a lot of capacity for mental processing. So whatís going on in there? Understanding how people think is crucial if youíre going to design for them. Just as there are visual illusions, there are also thinking illusions. This chapter describes some of the interesting things the brain […]

Daily Read

Weíre designing for a browsers and operating systems that have a well-established visual language and pretty solid interaction design patterns. Also, the increasingly popular Flat Design aesthetic is making everything look the same. You donít need to reinvent the wheel when designing a door handle; two or three types of handles may be enough to […]


With adult literacy rates now over 80 percent worldwide, reading is a primary form of communication for most people. But how do we read? And what should designers know about reading? ITíS A MYTH THAT CAPITAL LETTERS ARE INHERENTLY HARD TO READ People perceive all capitals as shouting, and theyíre unused to reading them, so […]

Notes from: “How to become A Web Design Expert” article

Just read an article at smashingmagazine.com. The subject is: †”How to become A Web Design Expert” What I’ve learned from this article is: All the experts are not very well known Being an expert is more then about getting people to listen Being perceived as an expert can be helpful when working with clients, and […]

How to be a front-end engineer

“As far as the customer is concerned, the interface is the product.” – Jef Raskin For the last few days I’ve been researching on “front-end engineering”. As Mark Meeker says, it has other names like “front end development” or “UI engineering” or “web development” or “web production”. Whatever we call it, it is out there […]

Day 15 of 365

Date: 01.06.2010 Tools: Illustrator, Photoshop, Artise Golden Section Large Version @ Flickr

Day 14 of 365

Date: 01.05.2010 Tools: Illustrator, Photoshop, Artise Golden Section Large Version @ Flickr

The laws of simplicity

REDUCE The simplest way to achieve simplicity is through thoughtful reduction. ORGANIZE Organization makes a system of many appear fewer. TIME Savings in time feel like simplicity. LEARN Knowledge makes everything simpler. DIFFERENCES Simplicity and complexity need each other. CONTEXT What lies in the periphery of simplicity is definitely not peripheral. EMOTION More emotions are […]